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Pinterest vs Instagram - strategies for social media marketing

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Jumping into the business world is such a brave decision given the sea of competition. However, with different platforms such as paid ads, word of mouth, social media, and the like, you can still grow your business with ease.

Social media is such a well-known platform online. Did you know that it can also be your platform where you can start your journey to become a successful business owner? You heard it right!

Pinterest and Pinterest-like apps such as Instagram can help you jumpstart your endeavor. These two social media tools can provide your initial need for business awareness. 

If you are a business owner or even planning to start your business, maybe you are asking, which one is better? Which is right for my business and my goals?

Good thing you have landed on this article as I will evaluate each platform to, help you decide which is suitable to use in executing your strategies for social media marketing. We will also tackle the pros and cons of Pinterest and Instagram business platforms. 

So, without further ado, let’s get right into our review.

What is Pinterest?

Pinterest is just like any other social media platforms, but it focuses on images, GIFs, and videos. It was first introduced in the year 2010 and today has over 400 million people who browse on Pinterest to obtain ideas for their net purchase.

Pinterest is a social media site where you can grow your traffic and generate leads with the help of Search Engine Optimization services, business automation, and graphic designing. As a result of using Pinterest for business, your brand will be exposed to a larger audience of potential clients.

A business account is required if you wish to use Pinterest for small business promotion. Profit from sales-oriented features like analytics with business Pinterest accounts. There are two ways to do this: convert your personal account to a business account or create a brand new one.

Here on Pinterest, you can make infographics related to your business. Worrying that a low number of followers means a low engagement? Don’t be! As your Pinterest account is run through pinning and tags relating to your pin.

What is Instagram?

Instagram is a Pinterest-like app where you can also post your photos, videos, and even GIFs. This means that this is also a social media tool good for your business.

Instagram is another platform where users can also interact – like, comment, send a direct message to the brand they are eyeing. Users can also follow your brand for them to get notified whenever you have uploaded a new post. 

Additionally, users can also share the posts with the link to their colleagues or friends, resulting in greater engagement. 

Meanwhile, users use Instagram for posting their photos and videos to create a so-called “aesthetic feed.” This is another note that people use Instagram and reuse that platform–resulting in a bigger chance of getting in touch with your target audience and enticing them all the more. 

Pinterest vs Instagram: Their Differences

1. Purpose

Both platforms let you upload contents but for a different purpose. Mainly, Pinterest for business is used to drive traffics as you upload your content on it. Meanwhile, Instagram increases brand awareness as people are looking for brand exposure from their following. 

People use Pinterest to find new ideas in various fields, such as education, business, and daily life. They can also look for products they want to buy. On the other hand, they are constantly on the lookout for valuable content.

Instagram users want a more personal connection with the brands they follow and interact with. Your Instagram content should provide your audience with an authentic look at your company.

2.  Audience

Before committing to your desired platform, you must also consider its target audience.


It is estimated to reach over 478 million monthly active users. One of the important data to note is with regards to gender and age demographics. In which 77.1% of Pinterest users are female, and 38% are in the group of 50 to 68 years old. 


There are more than 1 billion monthly active users on Instagram. Additionally, more than 50% of them are female users. This makes the platform particularly appealing to marketers. 

3. Link

Pinterest might be a better choice if you want to drive traffic to your site. Pinterest focuses on link sharing and saving, making it simple to share a URL to your website.

Links are put on the pins created and will direct the user to the inserted website. Thus, one of the strategies for social media marketing you can apply here is SEO services and website traffic.

If you are not familiar with how you can fully utilize these strategies, you can subscribe to the services Estatoora offers at

Compared to Instagram, unless you are running a paid Instagram marketing campaign, you won’t be able to share links in your posts. A link can be added to your Instagram bio, but not to individual posts.

4. Photo and Video 

Instagram makes it simple to edit and create high-quality photos and videos, which will make your company look more creative and appealing to users. Instagram has built-in digital filters that Pinterest does not.

Pinterest requires another platform, such as PicMonkey or Visme, to modify and improve their existing multimedia before pinning it.

5. Hashtags

Instagram isn’t complete without hashtags. With the enormous number of hashtags available, they enable you to reach new audiences. Users enjoy reading and creating new, innovative hashtags, even if they never existed before. 

With the use of key hashtags, you can increase your chances of being found by users. Both Pinterest and Instagram encourage the use of hashtags, but the number of hashtags used on each platform varies.

Don’t use more than one or two hashtags on Pinterest to detract from the beauty of a photo. Instagram allows up to 30, but a thoughtful 8-10 will suffice.

6. Engagement

As of now, Instagram is a far more communicative platform than Pinterest in terms of its user base. As a result, you can promote comments when sharing and gain an instant response from the market at the same time.

Request comments and questions on the content you are offering in the description field of your article. This will urge your followers and fans to learn more about you and your business.

7. Algorithm

One of the most noticeable distinctions between Pinterest and Instagram is the algorithm.

Pinterest pins have a longer lifespan. Using Pinterest has several advantages. Pins can last up to four months. Furthermore, posts that are several years old can continue to generate traffic in rare cases.

Instagram posts last far less time than other forms of social media. This is because of the site’s “immediate” nature. In general, the first 24 hours are the busiest for post activity. It’s unusual for a post to receive likes and comments months after it’s been published.

8. Storytelling

Storytelling is possible on Pinterest through the strategic use of themed boards. This is an excellent method for cultivating a receptive audience as telling stories visually leads to increased engagement.

When combined with your storytelling, promotions, and contests on Pinterest or Pinterest for business can be extremely effective.

On the other hand, Instagram users want a personalized experience with an engaging, educative, and accessible brand via simple messages, photos, and videos.

Instagram photos can provide your clients with an artistic connection to you and your business. At the same time, it also offers different methods of communication about the products and services that are important to them.

Pinterest vs. Instagram: Pros and Cons 

Instagram Pros for Business

1. The Instagram platform is a fast-growing platform

Compared to other social media platforms, Instagram has grown at a faster rate. The demographics of this platform may be limited for some firms, but the people there will be hungry for content.

2. Sharing your brand’s message has never been simpler. 

You can share an Instagram post on a variety of social media platforms.

If your image makes a strong impression, it has a good chance of going viral. This will result in new and enthusiastic visitors to your platforms.

Your exposure can be compensated for with monetary compensation, such as a one-time paycheck.

3. You can use it to show customers what you have to offer visually.

On the internet today, a picture or a video is worth a thousand words. A few paragraphs of material aren’t enough when you’re trying to show your targeted demographics the specific worth of what you have to offer. When it comes to Instagram for business, one simple upload is all it takes to convince your target audience.

4. A hashtag is a way to connect with others quickly.

New followers might be attracted to an account by using Instagram hashtags. 

Using easy searches performed by the 150+ million users of the site daily, a business can expand its reach. A company may now reach more people for less money, while still being able to filter in or out specific results for certain aims.

5. A location-tagging option is offered.

It has been proven to help SEO efforts and promote visitor interaction for promotions when using community hashtags on Instagram.

Instagram Cons for Business

1. Advertising allows business owners to spend money.

When it comes to Instagram for Business, most firms are forced to rely on organic traffic to reach their goals.

In general, only the biggest businesses can afford to advertise on this platform. It might take some time to build a following that has a significant impact on your budget.

2. Limited space for additional information.

When a picture needs a little explanation, Instagram doesn’t provide a lot of room for it. As a result, it’s tough for followers to gain a whole picture of who you are.

If you want professional-quality uploads, you’ll have to rely on photographs or videos to convey your brand’s message.

3. It is against the law for businesses to use clickable links on their websites or social media accounts.

You can still utilize a URL with Instagram for Business. To view your site, your followers will need to copy/paste the URL into their computer browser.

There will be a lot of direct traffic at the beginning, which is indicated by most analytics. 

4. Your audience may not have an Instagram account.

Younger people dominate Instagram, a social media network that caters to a younger audience. The average Instagram watcher is likely to be young, with limited discretionary spending, so they may not be your target audience just yet.

5. Often, it’s not a platform that’s geared towards eCommerce.

You can follow someone on Instagram for many different reasons. It’s an effective method to get in touch with your favorite celeb. Or, it might be a method to share pictures of your children and remain in touch with your family and close friends.

For now, it’s not a top priority for everyone to buy products by following Instagram accounts. For the most part, users use Instagram to pass the time and not initially to purchase anything.


Pinterest Pros for Business

1. People that follow you aren’t obligated to follow you at all times.

Many people today are looking for knowledge that is relevant to them personally. Undoubtedly, there will be stuff that you don’t care about if you’re following an account on a different social media network. 

With Pinterest Boards, your followers will be able to receive only the information updates that they find valuable.

2. External sites can easily be linked from Pinterest.

From Pinterest, you can easily direct visitors to other websites. A large part of this can be attributed to the distinctive design of Pinterest. 

When you pin a picture to a board, it immediately creates a hyperlink back to the source.

Testing out new landing pages or promoting a certain product is rather simple. By design, Pinterest referral traffic is far higher than those of sites like YouTube or Twitter.

3. Sharing information on Pinterest is incredibly simple.

It’s easy to embed photographs from Pinterest into an external site. To create a circle of interest, you can send traffic from your site to Pinterest. 

If you have followers on Pinterest, they can pin your content to their boards to share it with others. Not only can they read your information at their convenience, but it also enhances your brand’s exposure to the followers of that person’s boards.

4. Get started for no cost.

Your marketing presence can be expanded fast and affordably with a small budget.

Your brand can gain from using the platform without having to spend any money. If things don’t work out, you can go on to something else.

5. How you can interact with prospects are virtually limitless.

Pinterest for Business allows you to give your brand a new look. Share your favorite recipes from your grandmother’s kitchen and tell your story about how she inspired you to start your business.

When it comes to marketing your material on this site, you have more options than you would on other platforms.

Pinterest Cons for Business

1. The Multimedia you upload must be detailed and specific.

Pins on Pinterest must meet certain standards of quality. It’s important to keep in mind that certain dimensions must be met.

The perspective of the image can be altered by using tools and software that automatically scale your visuals to make them Pinterest-friendly. This implies you’ll need to spend some time creating Pinterest-specific graphics to expand your profile on this platform.

2. If you don’t watch out, your posts could end up in places you didn’t intend for it to end up.

Imagine Coca-Cola had pins that Pepsi was using as a marketing tool for their products. The fact that this is a public platform means that you have limited control over how and where your work is shared. Your posts may go to places you don’t intend to be at, and you may not even know it.

3. There are times when more repins aren’t a good thing.

Even though the Pinterest link process is great, it might not be 100% effective. When someone copies your content and pins it to a different board, you may lose the link to it. This means that your work is still being shared, but it may not be bringing the same amount of traffic back to your website.

4. It’s difficult to automate Pinterest to its fullest extent.

Only the most basic scheduling and tracking options are available on Pinterest for Business users.

Scheduling your pins in advance is difficult because of this. With this problem, Tailwind can help you.

However, premium accounts tend to be expensive and go beyond what the average business typically affords– especially in the early days on this platform.

The Final Judgement – What’s best for your strategies for social media marketing?

It might be hard for you to choose between Pinterest and Instagram.  In choosing what’s right for your social media marketing, consider your goal, target audience, and the content of your business.

Here’s a quick recap of that mainly Pinterest for business and Instagram differs.

Goal Generating traffic Brand Awareness
Audience Depends on the region Can reach an international audience of all gender
Content Contents are mainly for inspiration, motivations, learning, and other useful content. Those who follow you expect to see visual content related to your business, your events, and your personality in general.

Now that I have given you thoughts and knowledge about those social media for business, it is now up to you which one you will pick to implement your strategies for social media marketing. You can either choose one or can also use both. 

Final Words

Both are popular social media platforms that cater to images as their primary content. With this, you can use your different strategies, whether on Pinterest for business or Instagram for business.

The pros and cons of both platforms can be balanced when you manage them properly. Rather than focusing on your products or services, you should focus on your experiences and the visual beauty they offer.

People who follow you should put forth an effort to learn about your business. Therefore, each post you make must elicit some response. If you’re able to do that, you’ll be able to achieve your goals to execute your strategies for social media marketing successfully.

I hope that this comparison article helped you enlighten what bothers your mind. If you still want to learn more about Pinterest, you can study the full course on: Optimizing Pinterest for Effective Social Media Marketing.

Tailwind also can help you manage your chosen social media for marketing. Picmonkey and Visme, on the other hand, can help you improve your graphics. You can use what you’ve learned here to create and post better quality pins in the future to attract attention and generate traffic.

In addition, you can apply for positions in digital marketing management and multimedia, as both of those contribute to your Pinterest abilities.

Aside from that, you have the option to learn about business automation such as GetResponse and Ontraport.

Want to be the best at your job? What does it take to be a successful entrepreneur today? Want to live a healthier life? Or do you want to improve your educational background? Learn all these and Join now!